TWIX introduces ‘Hallowmas’ celebration blending Halloween and holiday cheer with limited-edition treats and sweepstakes
TWIX®, proudly part of Mars Wrigley North America, has launched Hallowmas™, a new celebration that merges the thrills of Halloween with the festive fun of the holiday season. Inspired by the brand’s signature two-bar design, the campaign invites fans to enjoy themed candies, a nationwide sweepstakes, and a series of immersive events.
“Halloween falls on a Friday this year for the first time in over a decade, which means more celebrations, more trick-or-treaters, and more TWIX,” said Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. “We’re excited to have fans help us give Hallowmas™ a ‘moment’ celebrating both of their favorite holidays at once, which only TWIX, the brand of two, can deliver on.”
To kick off the celebration, TWIX released the Hallowmas™ Pack, available for a limited time at TWIX.com/Hallowmas. The pack features TWIX Ghoulish Green Fun Size, a twist on the classic candy with a spooky green cookie, and the NEW TWIX Snowman, a holiday-shaped bar making its early debut for Hallowmas™. The $2 pack first went on sale Oct. 22, with a restock scheduled for Oct. 29.
Fans can also enter the TWIX Candy & Cash Sweepstakes, where one winner will receive both a bundle of TWIX for Halloween and $20,000 in cash for Christmas. To participate, fans can comment on TWIX’s sweepstakes post and tag a friend. Additional entries can be earned by sharing Hallowmas™ spirit on Instagram or TikTok using #TWIXSweepstakes. Official rules and details are available at twix.com/hallowmas-terms-and-conditions.
The celebration continues with a Hallowmas™ Grotto pop-up experience in Brooklyn, NY featuring Zombie Claus, interactive photo ops, jump scares, and music from Oct. 31 through Nov. 1 at North 10th Street and Union Avenue. The first 100 guests each night will receive a free TWIX Hallowmas™ Pack.
