Wawa brings back Hoagiefest
“Kelce Classics;” Add Fun and a Nod to How Jason and Kylie Order Their Hoagies!
It’s summertime and that means Wawa Hoagiefest® is back with special pricing – $5 or Shorti and $6 for Classic hoagies.
The promotion runs until Sunday, August 11 in all Wawa stores and on the Wawa App and provides great savings for an additional four weeks this summer.
It also adds a fun twist with a chance for customers to order “Kelce Classics,” which is a nod to how Jason and Kylie order their hoagies, along with opportunities to score some fun Hoagiefest® swag in social media promotions.
During the summer campaign, customers can order their hoagies the way former Philadelphia Eagles’ Center Jason Kelce and Delaware County native Kylie Kelce do:
- The “Jason” Italian with mayo, provolone, tomato, banana peppers on a white roll.
- The “Kylie” Honey Turkey with American cheese, lettuce, tomato, pickles, banana peppers on a wheat roll.
In addition to ordering The Kelces’ favorite recipes, customers can visit Wawa’s social media channels on Facebook, Instagram and Tik Tok from June 20 – June 23 for a chance to win Hoagiefest® swag perfect for summer including a towel, bucket hat, koozie and t-shirt.
“Hoagiefest® is an annual summer tradition that celebrates the role hoagies have in helping make memories for families whether it’s at graduation parties, beach, concerts and more,” said Jim Morey, Chief Marketing Officer, Wawa. “With the help of Jason and Kylie Kelce, Hoagiefest® just got a little more fun thanks to “Kelce Classics,” and hopefully customers get a kick out of ordering hoagies just the way they do!”
“It’s frickin’ Hoagiefest® and we couldn’t be more excited to partner with Wawa on their beloved summer tradition of spreading happiness in Philly and beyond!” said Jason and Kylie Kelce. “It’s our favorite time of year and we’re hoping “The Jason,” and “The Kylie,” Kelce Classics make your summer that much brighter!”