M&M’S launches limited-edition holiday candy collection inspired by classic Christmas movies
M&M’S and Warner Bros. Global Consumer Products have teamed up to launch a limited-edition holiday candy collection inspired by three popular Christmas movies, bringing festive packaging and a special movie offer to retailers nationwide.
The M&M’S Holiday Blend Collection features designs inspired by “A Christmas Story,” “National Lampoon’s Christmas Vacation” and “Elf,” with six collectible packages highlighting characters and memorable moments from the films.
The collection includes festive red and green M&M’S candies in milk chocolate and peanut varieties, featuring characters such as Buddy the Elf, Ralphie and Clark Griswold.
“One of the greatest joys of the holidays is making memories together, and few traditions bring people together like enjoying our M&M’S Holiday Blend candies and revisiting the holiday movies we love,” said Allison Miazga-Bedrick, VP Marketing, Seasonal Portfolio, Mars Snacking. “With this new twist on our M&M’S Holiday Blend Collection, we’re bringing the fun and nostalgia of these iconic holiday films to the snack aisle, giving fans a colorful way to celebrate their favorite holiday moments in a way only M&M’S can.”
The limited-edition collection is available at retailers nationwide while supplies last. Prices and package availability may vary by retailer.
As part of the promotion, customers who purchase three participating M&M’S Holiday Blend packages in a single transaction between Nov. 1 and Dec. 31, 2026, can receive a promotional code to access one of the three featured holiday movies.
To participate, customers must upload a photo of their purchase receipt through the M&M’S holiday rewards website. Once the receipt is approved, they will receive a Fandango Stream promotional code allowing them to select “Elf,” “A Christmas Story” or “National Lampoon’s Christmas Vacation.”
The selected movie can be streamed or downloaded through a free Fandango account, with no subscription required.
The company is also promoting holiday baking recipes featuring M&M’S candies, including milk-and-cookie cups, eggnog cookies and popcorn snowballs. Additional recipes are available on the M&M’S website.
Full details and eligibility requirements for the movie promotion are available at activaterewards.com/mmsholiday/details.
