French’s announces limited-edition mustard-flavored Skittles

In honor of National Mustard Day on August 5th, French’s^® and SKITTLES^® have teamed up to release this summer’s tangiest yellow candy: the first-ever mouthwatering French’s Mustard flavored SKITTLES.

Fun-sized packs will be given away for free while supplies last via an online sweepstakes and at in-person pop-up events in Atlanta, Washington D.C., and New York City.

“From Mustard Ice Cream to last year’s viral Mustard Donuts, this year marks the fifth time French’s has gone all out with unique, flavorful innovations to celebrate National Mustard Day. With the yellow holiday landing on August 5^th, we knew we had to outdo ourselves,” said Valda Coryat, North America Vice President of Marketing for McCormick & Company. “We are thrilled to collaborate with SKITTLES to deliver our beloved Classic Yellow® Mustard tang in a new, fun way to French’s and SKITTLES fans alike.”

Consumers will also have a chance to taste French’s Mustard SKITTLES and snag some branded swag when French’s hits the road on a multi-stop tour up the East Coast in the ‘Mustard Mobile’, a bright yellow custom-designed vintage bus complete with giant Mustard SKITTLES on top.

French’s will be posting a map so people can stop by or follow along on the journey. Locations are included here:

• Monday, July 31: Atlanta – Ponce City Market from 11AM-3PM
  • 675 North Avenue NE, Atlanta, GA 30344
• Wednesday, August 2: Washington D.C. – City Center from 11AM-3PM
  • 825 10th St NW, Washington, DC 20001
• ·  Saturday, August 5: New York City – Hudson River Park from 11AM–3PM
  • 555 12th Ave, New York, NY 10036

“SKITTLES is always looking to inspire moments of everyday happiness and deliver unexpected ways for fans to experience the brand,” said Ro Cheng, Marketing Director at Mars. “That’s why we’ve teamed up with French’s to create the first-of-its-kind SKITTLES that combines their tangy mustard flavor with our iconic chewy texture to deliver this unique summer treat for National Mustard Day.”

Now through August 5^th, you can visit Frenchs.com/MustardSkittles to enter for a chance to win a pack of French’s Mustard SKITTLES*. For complete rules, click here.

For more details, visit Frenchs.com/MustardSkittles.