Kraft Mac & Cheese is stirring up the Thanksgiving menu this year with an unexpected new twist — Apple Pie flavored mac & cheese.
The limited-time release combines two iconic holiday dishes — mac & cheese and apple pie — into what the company describes as a “shockingly delicious and unforgettable dish.” The flavor launched Nov. 3 on Walmart.com for $1.48, while supplies last.
To introduce the new flavor, Kraft Mac & Cheese teamed up with actor Jason Biggs, known for his memorable “pie guy” persona. The partnership leans into humor and nostalgia, with Biggs starring in a short video promoting the quirky flavor.
“Kraft Mac & Cheese Apple Pie flavor is daring yet delicious, and is bound to be the talk of the Thanksgiving table this year,” said Biggs. “I love that no matter your age, mac & cheese and apple pie are both Thanksgiving favorites that bring everyone together. Because of that, I wanted to ensure this partnership came to life in the same spirit with a nod to my past, but also reflecting where I’m at today. Similar to Kraft Mac & Cheese and I teaming up, this flavor combo is unexpected, but it just works.”
According to Kraft, the new dish blends the creaminess of its signature mac & cheese with cinnamon and tart green apple notes, offering a familiar yet adventurous sweet-and-savory experience. The concept also nods to the long-standing American tradition of pairing cheese with apple pie.
“This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavor pairing,” said Cheryl Barbee, communications director for Kraft Mac & Cheese at The Kraft Heinz Company. “The new Apple Pie flavor rounds out our flavor innovations for 2025 with its nostalgic blend of classic Thanksgiving dishes and bold flavor, marking the beginning of more shockingly delicious innovations to come from the brand.”
The Apple Pie flavor is part of Kraft’s ongoing effort to blend nostalgia with bold culinary experimentation — and, perhaps, to spark some lively Thanksgiving table debate.
