Mars’ Snickers Ice Cream is adding a new product line to its permanent lineup with Snickers Ice Cream Minis, a bite-size version offered in multiple flavors and a collaboration variety set to debut as a Walmart exclusive, the company said.
The minis are designed to pack Snickers’ signature mix of ice cream, caramel, peanuts and a chocolatey shell into smaller portions as consumers seek more mini-sized snacks, Mars said. The five-flavor lineup includes the original variety and four new flavors, including a collaboration with M&M’S Minis.
The flavors are Snickers Original, Snickers Crunchy Peanut Butter, Snickers Almond, Snickers Salted Caramel and Snickers x M&M’S Minis. Mars said the Snickers x M&M’S Minis version will be sold exclusively at Walmart in February.
“SNICKERS Ice Cream is the biggest candy brand in the freezer aisle, and now we’re raising the bar with a cool, snackable treat that’s perfect for moments when you want to kick back and chill,” said Chanel Gant, Mars Ice Cream Marketing Director. “We’re thrilled to introduce SNICKERS Ice Cream Minis, delivering the candy-inspired flavors consumers are looking for in the ice cream category with the satisfying taste and textures only SNICKERS can provide.”
Mars said 10-count packs in Original, Crunchy Peanut Butter, Almond and Salted Caramel will be available at retailers nationwide. The company also said it plans a “Snickers Minis Tour” this summer, offering samples in major cities.
