M&M’S®, proudly part of Mars, has announced its first-ever collaboration with global footwear leader Crocs. The limited-edition collection, set to launch in stores and online beginning October 9, combines the playful world of M&M’S with the comfort and style of Crocs.
M&M’S said the partnership is meant to celebrate fun and self-expression by uniting two fan-fueled brands.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem. “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
Collection details
The lineup includes:
- M&M’S Classic Clog — Features an allover M&M’S mix graphic, four M&M’S Classic and Peanut bag Jibbitz™ charms, and M&M’S logo charms on the heel straps.
- M&M’S Bae Clog — A women’s style with glitter treatment, playful M&M’S Jibbitz charms, and a bold platform heel.
- M&M’S Spokescandy Jibbitz™ 7-Pack — Collectible charms featuring the iconic M&M’S characters, allowing fans to customize their look.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”
The collection will be available globally starting Oct. 9 at select retailers and online.
