SNICKERS®, the Official Chocolate Sponsor of the NFL, has teamed up with reigning MVP star quarterback Josh Allen to launch a lineup of limited-edition dipping sauces designed for football fans.
SNICKERS Sauces — Caramel Buffalo, Peanut Teriyaki, and Chocolate Barbecue — combine signature SNICKERS ingredients with bold flavors aimed at enhancing game day snacking.
“SNICKERS has always been a gameday essential for satisfying halftime hunger when it strikes, and now SNICKERS is taking snacking up a yard with SNICKERS Sauces — a limited-edition trio of dipping sauces made with real SNICKERS ingredients. SNICKERS Sauces deliver a flavor experience as satisfying as the bar itself, built for game day snacking whether you are in the stadium, at home, or at the tailgate,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “SNICKERS runs the ultimate cover defense when halftime hunger hits, elevating every savory game day bite with SNICKERS Sauces. And of course, our classic SNICKERS bar brings home the win with a sweet finish.”
Having called Buffalo home for nearly a decade, Allen contributed to the creation of the sauces, which feature SNICKERS chocolate, caramel, and peanuts.
“The City of Buffalo knows a thing or two about sauces, and SNICKERS is the MVP when it comes to game-day snacking,” Allen said. “So, it felt very right to partner with SNICKERS to help craft this lineup of sauce flavors that I know the fans are going to love.”
Fans can begin purchasing the sauces on Sept. 7 through SNICKERS.com/Sauces with the purchase of a pack of Josh Allen SNICKERS Minis. Weekly online drops will occur during halftime of the 1 p.m. ET NFL Sunday games throughout September.
