NEW JERSEY — Gov. Mikie Sherrill on Monday highlighted a new initiative allowing New Jersey municipalities to temporarily extend bar operating hours during the 2026 FIFA World Cup™, encouraging communities to take advantage of the economic opportunities tied to the international tournament.
Sherrill visited Mulligan’s Pub in Hoboken, described as one of the state’s premier soccer destinations, to announce new guidance from the New Jersey Division of Alcoholic Beverage Control that gives municipalities the option to temporarily adjust local alcohol sales ordinances during the 39-day tournament.
The governor also signed a proclamation formally notifying municipalities of their authority to modify hours-of-sale rules while continuing to promote safe and responsible alcohol service.
“New Jersey is home to so many vibrant communities, and the World Cup is a once-in-a-generation opportunity for people across our state to come together, celebrate, and enjoy everything that makes New Jersey special,” said Governor Sherrill. “Today we’re making it easier for residents and visitors to keep the energy going beyond the stadium, whether that’s gathering with friends at local restaurants, cheering on matches at neighborhood bars, or enjoying the excitement in our downtowns and communities. This is about creating memories that will last a lifetime, bringing people together, and helping businesses across the state take part in this historic moment.”
The FIFA World Cup 2026™ is expected to bring visitors from around the world to the New York-New Jersey region, with matches scheduled at New York New Jersey Stadium in East Rutherford.
Under New Jersey law, municipalities already have authority to establish local alcohol sales hours, including determining when alcoholic beverages may be sold. The new guidance is intended to help towns and cities prepare for increased tourism and business activity tied to the tournament.
“Hoboken is proud to play a part in that effort by showcasing the energy, diversity, and hospitality that define both our city and our state,” said Hoboken Mayor Emily B. Jabbour. “Today’s announcement gives municipalities the flexibility to celebrate responsibly while supporting local businesses, workers, and entrepreneurs during this historic moment. We’re grateful for Governor Sherrill’s leadership and for the partnership of the Division of Alcoholic Beverage Control as we work together to create a safe, vibrant, and memorable World Cup experience for residents and visitors alike.”
State officials said public safety and responsible alcohol service will remain priorities throughout the tournament, with coordination continuing between law enforcement, local governments and alcohol regulators.
