WASHINGTON, D.C. — AAA is urging motorists to commit to safer driving habits this summer through its “100 Days of Safe Driving” campaign running between Memorial Day and Labor Day.
The campaign comes as millions of Americans prepare for summer vacations, holiday travel and increased road activity during one of the busiest and deadliest driving periods of the year.
According to AAA’s review of national crash data, more than 30% of fatal crashes involving teen drivers and nearly one-third of all impaired-driving fatalities occur during the 100-day stretch between Memorial Day and Labor Day.
AAA is encouraging drivers to avoid distractions, obey speed limits, buckle up and plan ahead for sober transportation during summer celebrations and travel.
“The ‘100 Days of Safe Driving’ campaign is about encouraging drivers to make simple choices behind the wheel that can help save lives,” said Gene Boehm, president and CEO of AAA. “By staying focused, slowing down, buckling up, and planning ahead for a sober ride, every driver can help make our roads safer this summer.”
AAA said 2,636 people were killed in crashes involving teen drivers in 2024, the most recent year with complete crash data available. Of those deaths, 825 occurred during the summer driving season.
The organization said teens face increased risks during the summer months as they spend more time behind the wheel with greater independence from school schedules.
AAA encouraged parents to help reinforce safe driving behaviors by setting expectations early and modeling responsible driving habits.
Officials also warned about the dangers of impaired driving during summer holidays and celebrations.
According to AAA data, nearly one in three summertime traffic deaths involves an impaired driver.
“No celebration is worth risking a life,” said Jose Torres, AAA manager of Traffic Safety Advocacy and Research. “Whether you’re heading to a backyard barbecue, a concert, or a weekend getaway, make a plan to get home safely before the fun begins. Choosing a sober ride is one of the simplest ways drivers can protect themselves, their passengers, and everyone else on the road.”
AAA and Mothers Against Drunk Driving are encouraging anyone planning to drink alcohol or use impairing substances to arrange a designated driver, rideshare or other sober transportation option before heading out.
