Brewery Passport program brings new customers to Hunterdon County craft breweries
Seasonal passports ‘encourage people to explore our county’
HUNTERDON COUNTY, NJ – The Hunterdon Beer Trail recently launched their fourth seasonal (Spring/Summer) Brewery Passport promotion, and the craft brewers of Hunterdon County couldn’t be happier.
“People really enjoy the passport program and discover our little brewery because of it,” said Jeff Donlon, owner of Sunken Silo Brew Works. “We’ve been meeting new customers from all over the state, and we’re excited to introduce them to our beers,”
“People love the passports. Some couples have told us they visit a different brewery each weekend, and make a day of it exploring each town,” said Carl Alfaro, owner of Conclave Brewing.
The Brewery Passport is a seasonal promotion which invites guests to visit each of the seven Hunterdon County craft breweries on the “beer trail” over a few weeks, get their passport stamped, and be awarded with a commemorative cap. The colorful passports contain facts about each brewery, a space for each stamp, and a QR code which links to the daily beer menu at each location.
People enjoy the passports in different ways. “Some folks are really into the collectibles while others gather a group of friends or co-workers and visit a different brewery each week. The serious craft brew folks ask a lot of questions and love to sample – we love meeting them all!” Alfaro said.
The promotion is sponsored by the Hunterdon Beer Trail, a partnership between local brewers and the Hunterdon County Department of Economic Development & Tourism. Launched in 2021, Hunterdon Beer Trail is an online guide to Hunterdon County’s seven craft breweries including maps, tap lists, and special events.
The Hunterdon Beer Trail is comprised of Odd Bird Brewing (Stockton), Lone Eagle Brewing (Flemington), Conclave Brewing (Raritan Township), Highrail Brewing (High Bridge), Descendants Brewing Company at the Old Ship Inn (Milford), Sunken Silo Brew Works (Lebanon), and Readington Brewery & Hop Farm (Readington).
“This program is a great fit with our new tourism initiative – explorehunterdonnj.com. Passports encourage people to explore our county, including our breweries, but also our countryside, vineyards, farms, and historic towns,” said Marc Saluk, Director of the Hunterdon County Department of Economic Development & Tourism.
Program details include:
- Spring/Summer 2023 Brewery Passports can be picked up at participating Hunterdon County craft
breweries during regular business hours. - Passports will be given out through September 2023, or while supplies last.
- To complete the passport and earn a prize, visit each of the seven breweries and get the passport
stamped. - Redeem passports and pick up your collectible hat at any of the seven participating breweries by
September 30, 2023.
Bob King, co-owner of Lone Eagle Brewing in Flemington commented that the breweries would likely be introducing additional programs and events in the coming months and urges customers to keep a look out for the details.
News and updates from the Hunterdon Beer Trail are available by signing up for the monthly email newsletter on hunterdonbeetrail.com, or by following on social media. Other Hunterdon County tourism initiatives include
ExploreHunterdonNJ.com, Hunterdon579Trail.com, HunterdonMainStreets.com, and BikeHunterdon.org.
