Mars is marking its annual “Halfway to Halloween” celebration with the unveiling of its 2026 Halloween candy lineup, featuring new seasonal products and returning fan favorites.
The company announced the lineup Wednesday, introducing new versions of popular brands including SKITTLES, TWIX and SNICKERS as part of what it called an expanded Halloween portfolio.
“Halfway to Halloween has become a treasured tradition at Mars,” said Tim LeBel, Chief Halloween Officer and Chief Customer Officer at Mars Snacking North America. “Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics. As a result, this year’s lineup has something for everyone, no matter where or when they choose to celebrate the season.”
Among the new products is SKITTLES POP’d Creepy Crunch, a freeze-dried version of the candy designed to provide a crunchy texture.
Mars is also introducing TWIX Skulls in single and share-size packages featuring skull-shaped candy bars, along with SNICKERS Fun Size Pumpkins.
The company said its 2026 Halloween lineup includes more than 120 seasonal items and more than 60 variety bags ranging in size from 15 to 350 pieces.
Mars also announced an expansion of its fun-size SKITTLES offerings to include sour and gummy varieties.
Additional new and expanded products include M&M’S Fun Size Minis Chocolate Candies Variety Mix, SKITTLES Gummies Fun Size Variety Mix and Fruity Favorites Variety Mix featuring SKITTLES and STARBURST candies.
Returning seasonal products include M&M’S Milk Chocolate Pumpkin Pie, M&M’S Halloween Blends, SNICKERS Pumpkins, TWIX and SNICKERS Ghoulish Green, and SKITTLES Shriekers.
Mars said the seasonal products will begin appearing on store shelves and online later this summer ahead of Halloween.
