M&M’s overtakes Reese’s Cups as No.1 Halloween candy: What is New Jersey’s favorite?

Jay EdwardsOctober 5, 2024

250 3 minutes read

NEW JERSEY – With Halloween quickly approaching, Candystore.com compiled data nationwide to determine the most popular candy in each state.

CandyStore.com analyzed seventeen years of bulk candy sales data to determine the rankings.

In New Jersey, the No. 1 candy choice was Tootsie Pops, followed by M&Ms and Skittles. Do you agree?

Data shows that the top three overall favorite candies in America are M&M’s, Reese’s Cups, and Sour Patch Kids.

In a twist no one saw coming, M&M’s, which are made in Hackettstown, have dethroned Reese’s Cups as the top Halloween candy for the first time ever. It seems the classic, colorful candy has finally taken the crown, possibly thanks to its endless flavor varieties and easy-to-eat nature. Move over, Reese’s—the people have spoken.

According to the National Retail Federation, Halloween candy spending should hit a whopping $3.5 Billion this year. That’s a slight dip from last year.

Overall Halloween spending is predicted to be over $12.2 Billion. Down 5% from last year.

State by State Data Table

State	Top Candy	Pounds	2nd Place	Pounds	3rd Place	Pounds
AK	Sour Patch Kids	5,171	Twix	4,921	Milky Way	4,180
AL	Skittles	111,332	Hershey’s Mini Bars	106,719	Starburst	98,533
AR	Butterfinger	217,714	Jolly Ranchers	208,211	M&M’s	109,158
AZ	Hershey Kisses	831,193	Sour Patch Kids	822,584	M&M’s	742,802
CA	M&M’s	1,375,652	Reese’s Cups	1,252,435	Skittles	1,018,046
CO	Hershey Kisses	130,730	Milky Way	124,107	Twix	109,332
CT	Almond Joy	3,108	Milky Way	2,503	M&M’s	2,134
DC	M&M’s	25,951	Tootsie Pops	22,805	Blow Pops	21,256
DE	Sour Patch Kids	21,013	Skittles	17,550	Life Savers	11,868
FL	Reese’s Cups	708,718	Skittles	661,263	Hot Tamales	545,838
GA	Jolly Ranchers	145,023	Swedish Fish	118,786	Reese’s Cups	96,746
HI	Hershey’s Mini Bars	28,419	Butterfinger	27,293	Skittles	23,045
IA	M&M’s	68,604	Reese’s Cups	63,347	Hershey’s Mini Bars	54,578
ID	Snickers	89,399	Starburst	68,626	Candy Corn	44,479
IL	Sour Patch Kids	169,812	Kit Kat	144,983	Starburst	125,969
IN	Starburst	96,690	Hot Tamales	96,523	Jolly Ranchers	76,130
KS	M&M’s	266,137	Sour Patch Kids	221,123	Reese’s Cups	194,010
KY	Reese’s Cups	70,644	Hot Tamales	57,953	Swedish Fish	40,252
LA	Lemonheads	116,255	Reese’s Cups	113,272	Salt Water Taffy	95,661
MA	Butterfinger	73,779	Sour Patch Kids	73,295	Dubble Bubble Gum	51,583
MD	Candy Corn	39,195	Hershey’s Mini Bars	37,350	Hershey Kisses	29,872
ME	Sour Patch Kids	60,637	Candy Corn	31,333	Life Savers	24,541
MI	Starburst	114,506	Candy Corn	112,065	Butterfinger	102,005
MN	Hot Tamales	185,509	Tootsie Pops	178,286	Skittles	153,761
MO	Almond Joy	47,910	Milky Way	43,516	Hot Tamales	41,366
MS	3 Musketeers	97,677	Snickers	95,777	Butterfinger	86,572
MT	Twix	31,365	M&M’s	30,914	Dubble Bubble Gum	24,921
NC	M&M’s	100,713	Reese’s Cups	87,796	Hershey’s Mini Bars	82,627
ND	Hot Tamales	62,855	Candy Corn	62,039	Jolly Ranchers	49,393
NE	Sour Patch Kids	94,921	Salt Water Taffy	87,619	Twix	44,229
NH	Reese’s Cups	74,044	M&M’s	63,660	Almond Joy	42,955
NJ	Tootsie Pops	153,330	M&M’s	149,497	Skittles	148,122
NM	Hot Tamales	85,597	Candy Corn	74,759	Hershey’s Mini Bars	66,286
NV	Hershey’s Mini Bars	301,822	Hot Tamales	290,417	Candy Corn	231,690
NY	Sour Patch Kids	174,655	Hot Tamales	140,198	Candy Corn	83,364
OH	Blow Pops	177,917	M&M’s	161,641	Starburst	151,023
OK	Butterfinger	21,349	Dubble Bubble Gum	19,860	Skittles	14,383
OR	M&M’s	91,412	Reese’s Cups	74,359	Candy Corn	65,559
PA	M&M’s	255,991	Hershey’s Mini Bars	242,388	Skittles	210,114
RI	Hershey’s Mini Bars	16,182	M&M’s	14,940	Dubble Bubble Gum	12,571
SC	Butterfinger	118,984	Sour Patch Kids	110,275	Skittles	91,172
SD	Jolly Ranchers	23,663	Starburst	22,913	Candy Corn	16,558
TN	Snickers	60,583	Tootsie Pops	53,783	Skittles	44,661
TX	Sour Patch Kids	973,833	Reese’s Cups	919,753	Starburst	920,734
UT	Candy Corn	423,474	Tootsie Pops	340,621	M&M’s	251,506
VA	Butterfinger	159,042	M&M’s	161,793	Hot Tamales	98,014
VT	M&M’s	39,138	Skittles	29,907	Milky Way	21,032
WA	M&M’s	175,931	Salt Water Taffy	127,658	Tootsie Pops	125,733
WI	Butterfinger	108,910	Hot Tamales	105,861	Starburst	94,727
WV	Hershey’s Mini Bars	41,213	Blow Pops	38,156	Almond Joy	32,851
WY	Reese’s Cups	24,807	Salt Water Taffy	23,764	Dubble Bubble Gum	19,584