Pringles, part of Mars Inc., is leaning into romance and pop culture for its 2026 Big Game commercial, pairing pop star Sabrina Carpenter with a fictional “snack soulmate” named Pringleleo.
The 30-second advertisement is part of Pringles’ ongoing brand campaign, “Once You Pop, The Pop Don’t Stop,” and centers on a whimsical love story sparked by the brand’s signature stacked crisps. In the spot, Carpenter builds Pringleleo crisp by crisp, with the romance unfolding through playful encounters and a public debut that draws attention from hungry fans.
“Our iconic snack has been popping off in the Big Game for nearly a decade,” said Sarah Reinecke, senior vice president, Salty Portfolio and Brand, Mars Snacking. “This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story. We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
Pringles said the ad highlights familiar elements of the brand — including Mr. P, the mustachioed face of the can, and the ritual of stacking crisps — while taking the concept in an unexpected direction.
“When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it,” said Michael Aimette, chief creative officer at BBDO New York, which developed the campaign. “This spot taps into what makes Pringles unmistakably Pringles — Mr. P, the joy of stacking crisps — and then lets Sabrina Carpenter take it somewhere only she could. She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered.”
The commercial is scheduled to air at the beginning of the third quarter of the Big Game. The campaign extends beyond the broadcast spot, with digital content, in-store promotions, public relations efforts and social media teasers.
The campaign marks Pringles’ ninth consecutive Big Game appearance and continues the brand’s tradition of pairing humor with pop culture. In addition, Pringles said it will offer limited-edition Pringles x Cheez-It Snack Stadiums at select retailers nationwide beginning in January. The stadiums will be available free with the purchase of four participating products, while supplies last.
Fans can follow the campaign on social media and find more information at Pringles.com as the brand invites viewers to “pop open love” during the Big Game and beyond.
