‘67’ named Dictionary.com’s 2025 Word of the Year, reflecting Gen Alpha slang and digital culture
Dictionary.com has announced “67” as its 2025 Word of the Year, calling the viral slang term a reflection of “the stories we tell about ourselves and how we’ve changed over the year.”
“Each year, Dictionary.com’s Word of the Year and short-listed nominees capture pivotal moments in language and culture,” the company said in its announcement. “These words serve as a linguistic time capsule, reflecting social trends and global events that defined the year.”
While its meaning remains deliberately vague, “67” (pronounced ‘six-seven’) has become a catchall slang expression popularized by Gen Alpha through TikTok and music. It can signify “so-so,” uncertainty, or simply serve as a playful, in-group response. The number surged in popularity after the release of the song “Doot Doot (6 7)” by Skrilla, and through viral videos like that of the “67 Kid.”
Dictionary.com noted that searches for “67” skyrocketed more than sixfold beginning in summer 2025. “Perhaps the most defining feature of 67 is that it’s impossible to define. It’s meaningless, ubiquitous, and nonsensical,” the announcement read. “It’s the logical endpoint of being perpetually online … and yet, it remains meaningful because of the connection it fosters.”
Other words on the 2025 shortlist included agentic, aura farming, broligarchy, clanker, Gen Z stare, tariff, tradwife, and the dynamite emoji, a fan shorthand for “T ‘n’ T” — singer Taylor Swift and football player Travis Kelce.
Dictionary.com said that, like every Word of the Year, “67” captures more than a meme: it embodies “how language evolves alongside culture — quickly, creatively, and often beyond definition.”
