New Jersey joins multistate lawsuit alleging deceptive practices by Uber over subscription service
TRENTON, N.J. — New Jersey has joined a coalition of 22 states and local law enforcement agencies in a lawsuit against Uber Technologies LLC and Uber USA LLC, alleging deceptive and unfair business practices tied to the company’s Uber One subscription service, Attorney General Matthew J. Platkin announced.
The lawsuit, first filed by the Federal Trade Commission in April 2025 in U.S. District Court for the Northern District of California, claims Uber misled consumers about the benefits of its subscription service and made it excessively difficult for users to cancel once enrolled.
Uber One, which typically costs $9.99 per month or $96 per year, is marketed as a way for customers to save money on rides and deliveries. According to the complaint, the service automatically renews and charges consumers’ credit cards or bank accounts, despite claims that subscribers can “cancel anytime” without additional fees.
“Too often, companies looking to sell you on the idea of convenience and the opportunity to save money are doing so with one hand already in your wallet,” Platkin said. “Canceling a subscription service should not force you through a byzantine process that requires clicking through two dozen screens or more, only to have to repeat the process. We’ll continue to fight to ensure that all New Jerseyans are protected from deceptive and unfair corporate practices that cost them their hard-earned money.”
The lawsuit alleges that many consumers faced an arduous cancellation process involving dozens of steps, including navigating up to 23 screens and completing at least 32 actions such as scrolling, clicking and typing before submitting a cancellation request. Even after doing so, users were required to wait for a response from Uber customer service to finalize the cancellation.
According to the complaint, consumers often experienced lengthy delays, sometimes lasting hours or up to a full day, during which they were charged for another billing cycle before their cancellation was processed.
“This lawsuit describes, in painstaking detail, how people felt trapped and scammed by this service, and how it was almost impossible to leave,” said Division of Consumer Affairs Acting Director Elizabeth M. Harris. “New Jersey has among the strongest consumer protection laws in the nation, and those laws protect against the types of corporate behavior laid out here.”
The lawsuit also alleges Uber used so-called negative option marketing tactics, including free trial offers that automatically converted into paid subscriptions if consumers failed to cancel. According to the complaint, some users were charged before their billing dates or enrolled in Uber One without their knowledge.
The states are seeking restitution for affected consumers, civil penalties, costs, and injunctive relief for alleged violations of New Jersey’s Consumer Fraud Act and the federal Restore Online Shoppers’ Confidence Act.
New Jersey consumers who wish to file complaints related to Uber One may do so online or by contacting the New Jersey Division of Consumer Affairs at P.O. Box 45025, Newark, NJ 07101.
In addition to New Jersey, the coalition is led by Maryland Attorney General Anthony G. Brown and includes the attorneys general of Alabama, Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia and Wisconsin, along with the district attorney for Alameda County, California.
