TRENTON, N.J. — The New Jersey Department of Agriculture, in partnership with the New Jersey Division of Travel and Tourism within the Department of State, has announced a new $5 million grant program to help agritourism businesses attract, entertain and educate visitors.
The New Jersey Agritourism Grant Program (NJATP) is open to farms, ranches, on-farm wineries, on-farm breweries and distilleries, and other agricultural businesses that offer agritourism activities. Eligible applicants may request up to $100,000 to support the promotion, marketing and execution of agritourism experiences.
“The New Jersey Department of State is proud to introduce the New Jersey Agritourism Grant Program, reinforcing our commitment to a rapidly growing economic driver in the travel and tourism sector,” said New Jersey Lt. Gov. Tahesha Way, who oversees NJTT in her capacity as Secretary of State. “Our 123 million annual visitors are seeking the meaningful, hands-on-experiences that our farms and ranches are uniquely equipped to offer. We look forward to building on this momentum with our partners at the NJDA, as we continue to elevate the Garden State’s agritourism landscape in the years to come.”
“The New Jersey Agritourism Grant Program is a great investment to continue to grow this important sector of New Jersey agriculture.” said Ed Wengryn, New Jersey Secretary of Agriculture. “These grants are an opportunity for our farms and agritourism businesses to expand their activities and promote the opportunities for people to come visit their farms and learn about New Jersey agriculture.”
Application materials and additional information are available on the Division of Travel and Tourism website at visitnj.org/new-jersey-tourism-grant-opportunities and the Department of Agriculture website at nj.gov/agriculture/grants.
Completed applications and all required supporting documents must be emailed to NJATP@ag.nj.gov by Jan. 30, 2026, at 5 p.m. EST. Applications received after the deadline will be considered on a rolling basis, subject to funding availability.
Applicants who do not receive a confirmation email within 24 hours of submission are encouraged to contact Billy Conners, NJDA grants coordinator, at william.conners@ag.nj.gov.
