Thousands gather in Hackettstown for first New Year’s Eve Celebration with an M&M’S lentil drop
HACKETTSTOWN, NJ (Warren County) – Thousands of people decided to ring in the new year in Hackettstown, where a huge crowd enjoyed the first New Year’s Eve Celebration with an M&M’S lentil drop.
The New Year’s Eve celebration included beats from DJ SC3 Entertainment, free giveaways from Atlantic Health System/Hackettstown Medical Center, Centenary University, WRNJ Radio, and Mars Wrigley, TSA Cheerleaders performed from 9:00 p.m. to 10:00 p.m., the Centenary Cyclones mascot, an M&M’S character, and activities from participating businesses.
The red M&M’S® lentil is 40″ in diameter and had more than 1,000 LED lights.
Mars Wrigley has been producing iconic M&M’S in Hackettstown since 1958, making it the perfect community partner to help ring in the new year for the town.
“Millions of M&M’S are produced right here in Hackettstown every day,” said Courtney McHugh, Vice President Marketing, M&M’S, Mars Wrigley. “We’re proud to inspire moments of everyday happiness for the Hackettstown community and are thrilled M&M’S can help ring in 2024.”
“It’s very exciting to be able to have our residents and visitors come together to witness the largest M&M ever falling from the sky to ring in the new year,” said Mayor Jerry DiMaio.
“The Hackettstown Business Improvement District could not be more excited to be co-hosting the first ever Hackettstown NYE event,” said Hackettstown Business Improvement District Executive Director Laurie Rapisardi. “We are looking forward to welcoming many visitors to Hackettstown with hopes that they will support our local businesses that evening. We cannot wait to Celebrate with everyone!”
