New Jersey unveils new state parks branding and merchandise ahead of nation’s 250th anniversary
TRENTON, N.J. — The New Jersey Department of Environmental Protection on Tuesday introduced a new branding initiative and merchandise line for New Jersey State Parks, forests and historic sites, part of an effort to highlight the state’s Revolutionary War heritage in advance of the nation’s 250th anniversary.
The updated branding, showcased at the newly restored Rockingham Historic Site in Franklin Township, emphasizes the historic, natural and cultural breadth of more than 100 parks, forests, recreation areas and historic sites across the state, including Revolutionary War landmarks such as Princeton Battlefield, Monmouth Battlefield, the Trenton Battle Monument, and Washington Crossing State Park.
“The new branding focuses on the historic, cultural and natural diversity of our state park system, one of the best in the nation,” Environmental Protection Commissioner Shawn M. LaTourette said. “We welcome people from all over to visit our Revolutionary War and other historic sites and encourage them to also enjoy the splendid scenery and outdoor adventures offered by our parks, forests and recreation areas. Come for the history, stay for the fun.”
Restoration at Rockingham
Rockingham, George Washington’s final wartime headquarters, recently underwent a complete exterior restoration, including roof and siding replacement, window repairs, painting and structural improvements. The adjacent stone building, home to public restrooms and a gift shop, was also restored. Additional upgrades included new pathways, an improved entrance and updated interpretive signage.
Investments in Parks and Open Space
The branding launch builds on ongoing investments under Gov. Phil Murphy’s administration aimed at expanding open space and improving park accessibility. Major initiatives include:
- A 473-acre expansion of Allamuchy Mountain State Park and a 700-acre addition to Wharton State Forest.
- A $185 million investment to build the nine-mile Essex–Hudson Greenway and revitalize Liberty State Park.
- $25 million dedicated to upgrades at Revolutionary War historic sites ahead of 2026.
A New Look for New Jersey State Parks
The rebranding includes a refreshed logo for New Jersey State Parks—no longer “State Park Service”—reflecting a more welcoming identity. The new logo incorporates a bird symbolizing the more than 300 bird species found in the state’s parks, a pine tree representing the Pine Barrens, rolling hills and an ocean wave. Eleven park-specific logos were also created for sites including Barnegat Lighthouse, Island Beach, High Point, Liberty State Park and Washington Crossing.
“Each New Jersey park and forest has its own identity, and these park-specific logos help each area stand on its own while giving visitors a glimpse of what makes them unique,” said John Cecil, DEP Assistant Commissioner for State Parks, Forests & Historic Sites.
Merchandise Launch
In conjunction with the branding rollout, New Jersey State Parks debuted a new merchandise line that includes T-shirts, beanies, water bottles and stickers. Items are now available at Wharton State Forest and will be sold at High Point State Park beginning Saturday. Additional products and retail locations are planned, along with future online sales.
“We’re excited to launch this first collection with our new look and give visitors a way to show their love for New Jersey’s state parks, forests and historic sites,” said Rebecca Fitzgerald, Administrator for New Jersey State Parks. “Not only do these items give visitors a keepsake of their experience, but the proceeds also support park operations and improvements.”
Revamped Website and Accessibility Features
A redesigned New Jersey State Parks website was also launched, featuring improved navigation and a dedicated accessibility page. New features include inclusive playgrounds at several parks, upgraded trails for visitors with mobility or visual impairments and wheelchair mats at state park swimming areas.
Revolutionary War Projects Ahead of 2026
The DEP is continuing restoration and visitor-readiness upgrades at key Revolutionary War sites, including Washington Crossing State Park, Trenton’s Old Barracks Museum, the Trenton Battle Monument, Princeton Battlefield, Monmouth Battlefield and other historic locations statewide.
The flagship project is a new visitor center and museum at Washington Crossing State Park, featuring immersive exhibits, a 4D audiovisual experience of the crossing, a theater, gallery space, a planted roof and an observation deck overlooking the historic site.
Funding is provided through constitutionally dedicated Corporate Business Tax revenue, the American Rescue Plan and the federal Land and Water Conservation Fund.
More information on parks, historic sites and the nation’s 250th anniversary programs can be found at New Jersey State Parks, RevolutionNJ and Crossroads of the American Revolution websites.
